1. Twitter – stop following everyone who follows you
Back in the day, it was considered good manners to follow everyone who followed you; things have changed since then. Following someone on twitter allows you to direct mail (DM) each other, a feature which unfortunately some people abuse. We all know the type, and they can be very annoying. So don’t worry about not reciprocating, just follow those people you trust.
2. LinkedIn – stop endorsing people
Admit it, it drives you mad when you receive an email from LinkedIn telling you that so and so who you met once at a networking event has endorsed you for a particular service or other. It means nothing – to you or anyone else. Endorsements have become so overused that no one pays any attention to them anymore. So why bother? If you haven’t worked with them, don’t endorse them.
3. Facebook – stop with the competitions already
Like and share competitions might gain you a couple of likes but they don’t go far in the way of getting you quality engagers. Everyone’s feeds are so full of competitions that the people you really want to reach will glide straight over them. Sure you’ll get a few likes but sure as night follows day they’ll either unlike you your page once the competition is over or they’ll never meaningfully engage with you or your brand. Forget the bounty hunters; you want real friends.
4. Interns - stop hiring them to manage your social media
Just because they’re young and “grew up with it” doesn’t mean you trust them with your social media plan. There is an assumption that anyone in their early 20’s “gets” social media. True, they may know how to Snapchat their friends and Instagram their dinner, but it doesn’t mean they know your business or the industry in which you operate. A social media strategy works best when you combine the tech savviness of youth with the business acumen of their elders.
5. Social media – stop doing it if you can’t do it properly
When all this talk of “social media” first came about, we were all told that we had to be on everything. The truth is you don’t, or maybe you shouldn’t. It really depends on how much time and other resources you have. It’s better to have no social media presence at all than one where you don’t engage. It’s a bit like someone leaving you a voicemail and you not getting back to them. You wouldn’t do it offline, so why do it online?
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