How to take better product photographs

Posted By Katie on Sep 2, 2014

1. Ensure the product is clean

This might sound like a no brainer but you won't believe the number of companies who fall down with this very fundamental step. Use a soft, clean, low-lint cloth such as a terry cloth towel.

2. Go outside

A cloudy day is best, the clouds act as a natural diffuser. If it's a sunny day head for open shade, what you really don't want is direct sunlight because it casts nasty shadows. You could also work inside but make sure you're close to a large unshaded window.


3. White paper

Grab a few sheets of paper, if you're using standard A4 sheets you'll need a few of these as they are not entirely opaque. Use a solid object to prop the paper up behind the subject, creating a ramp.

4. Tripod

This allows you to use smaller apertures that you need to have you entire product in focus and prevent movement which cause blue at long shutter speeds. If you don't have a tripod improvise with a couple of books.

5. Know your angles

You want your product to appear three-dimensional so shooting your product at a slight angle will show side and front on views of the product. Also be aware of your distance, too close and your product will look arty and distorted. too far and you won't be able to see details.

6. Know your settings

Again this might sound like a no brainer but if you don't know your settings from the outset you're going to struggle to get the shot you want/

- Turn off the flash: you don't want that eBay look to your photos or those nasty shadows the flash throws

- Set the white balance. Use the shade/cloudy setting. 

- Low ISO is important to prevent grainy/dirty looking photographs. 

7. Set the aperture

Small apertures are best here. giving the most depth of field. This means the important sections of the product will be in focus and some of the image will be soft focus. Play around with aperture until you get the desired result.

8. Correct exposure

White confuses the camera meter. The camera will see this as the brightest point of the photo and will expose it as grey instead of white. Use your exposure compensation function and over expose by 1 stop. You want to keep the paper white but not blow it out by overexposing.

9. Self timer

Turning on the self timer once everything is right will prevent camera shake from you pushing the button. This will make for clearer photographs in the long term.

10. Use your screen

Take the shot and review in the LCD screen. If you are happy with how it looks, you can then load them on  to your computer. Once on your computer you can crop out any unnecessary backgrounds, focusing primarily on the product.

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