Joyces Homecentre is a locally owned, family run business, specialising in DIY and electrical appliances. As an independent Irish operator, it faced stiff competition from the larger British chains and needed to punch above its weight to succeed.
They asked us to assist them in opening a new store in a retail park on the outskirts of town. And so we helped with their internal and external signage, press and radio advertising, direct mail and launch event. The whole exercise was a great success. The store is trading well and management, staff and customers are very pleased.
