Joyce’s 365 are a Galway based supermarket chain. Locally owned and family run, it has been serving the local community for over half a century. In the face of growing competition from larger multiples, they asked to overhaul their marketing strategy and re-position their product and service offering.
And so, we re-defined their business and brand and designed a new logo, signage, packaging and point-of-sale material. The client is typical of many independent Irish operators who face increasing pressure from larger players. They have since opened two new stores and are more than holding its own.
