Graphic Design

Graphic Design Overview

Graphic design is not about pretty pictures or Photoshop tricks. They may play a part, but first and foremost, it’s about getting results. There’s no room in our studio for prima donnas or big egos. It’s all about sales, because at the end of the day, if it doesn’t sell, it isn’t creative.

Graphic design, at its core, is the visual expression of a sales message. It’s not an artistic endeavour or social commentary; it’s a means to an end and must pay its way. That’s why no two pieces of our work are the same, they can’t be. After all, it’s not about us, it’s about the client, and how we can differentiate them visually.

Print Design

Be it a 4 page brochure or 40 page manual, no job is too big or too small. From business cards and office stationery to posters and leaflets, we can design any form of printed material. We can take what you have in terms of wording and pictures or we can start from scratch and write the text and source the images. Either way, we may sure the finished product achieves the desired result.

Also, there’s more to a brochure, poster or leaflet than design. A job isn’t finished until it’s printed. This can be a tricky area and one that demands attention to detail. If you wish, we can manage the process on your behalf (seek quotations, brief suppliers), thus ensuring your print is delivered on time and within budget.

Press Ads

From initial concept to final completion, we write and design many ads for local and national newspapers. We will work closely with you to ensure a strong message and clean finish. We can also advise you on which publication to choose based on circulation figures and demographic details. And if you wish, we can deal with the papers on your behalf, saving you time and money.


Whether it’s indoor or outdoor, large format or small, we can coordinate all your signage (and livery) needs. We do a full store or premises audit and advise on design and production to ensure consistency of brand and quality.

Point of Sale

A key promotional tool for any retail operator, point of sale material is essential in engaging the customer and prompting a purchase. We can organise everything from design and print to store layout and category management.

© 2017   Passion for Creative, City Enterprise Centre, Waterford Business Park, Cork Road, Waterford, Ireland.

T: + 353 (0) 51 580 969 E:

VAT No: IE9651422N, Business No: 436293, Directors: Jill Hincks (UK), Dan Jensen.