Internet Marketing

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You may have the best business with the best products. You may even have the best website with the best features. But unless you attract visitors and make sales, you’ve achieved nothing.

Search Engine Optimisation (SEO)

Most people will find your website through a search engine such as Google. That’s why it’s important your website is “optimised” for them. As part of our SEO service, we will register your website with the key directories and search engines, as well as such things as Google Webmaster Tools, Analytics, Local Business Centre and Maps.

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Pay Per Click (PPC) Advertising

Pay Per Click (PPC) advertising differs from search engine optimisation in that it requires a media spend. It is not a substitute for its organic counterpart but rather a supplementary activity. It can be very effective in driving targeted traffic to your website and boosting its overall performance.

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Email Marketing

By far and away the most popular Internet application, email has revolutionised the way we communicate with one another. It has also begun to play a key role in customer relationship management. It’s cheaper and faster than direct mail and easier to measure and adjust.

By gaining consent and avoiding spam, we can show you how to collect and manage email addresses and other useful information. We can help you to plan and implement a targeted email campaign. We can also show you how to create eye-catching, content-rich emails and send them to some or all of your database contacts.

Online Advertising

Online advertising is no longer a luxury or afterthought but an integral part of the marketing mix. Whether your goal is brand building or lead generation, it is a proven method of delivering tangible and measurable results.

As with offline advertising, two factors are critical: the medium and the message. We can help you segment and target your audience so as to position your product or service. We can also help you plan and buy the media before designing and developing the creative. It’s a full service, from start to finish.

Social Media

Social media is the latest gadget in the marketing toolbox. It is an extremely powerful and cost effective means of interacting with different customers on an individual basis. Many businesses are benefitting from the immediate and engaging nature of social media. We can help you to develop and implement a results focused strategy, ensuring you get the most from your social media activities.

Whether it’s Facebook or twitter, LinkedIn or blogging, the important thing is to deliver a consistent brand message and offer something of value to your audience. While essentially free, social media does require a lot of time. It’s essential therefore that you monitor your activity to determine its effectiveness. We can help you do all this and give you the skills you need to make social media work for your business.

Domain Registration & Website Hosting

Every website owner must register a unique address or domain name with the relevant authorities. He must also sign up to a hosting provider so the site can “go live” and officially exist. None of this is particularly complicated but there is a process you need to follow and certain forms you need to complete. We can help you with the administration and advise you on the best course of action.

Statistics & Reporting

How many visitors does your website get each month? Where are they coming from? What pages are they looking at? Most website owners don’t know the basic facts about their online traffic. That may explain why many websites fail.

If you’re serious about doing business on the Internet, you need to understand something about web analytics. After all, what gets measured; gets done. To make good decisions, you need good information.

By using a simple yet powerful piece of tracking software, we allow you to monitor your traffic so you know what’s working and what isn’t. Only by capturing and interpreting the data can you enhance your website and satisfy your customers.

Free Site Audit

If you already have a website, but it’s not working for you, we’ll show you what’s wrong and how to put it right. We’ll carry out a free (no obligation) audit on your website and recommend the most cost effective solution to get you reconnected with your customer and rejuvenated with your business.

Our Latest Blog Posts

— Sep 2, 2014
A brief introduction to the fundamentals of good/cheap product photography.
— Aug 8, 2014
Improving search engine optimisation with cleaner 'pretty' URLs

© 2017   Passion for Creative, City Enterprise Centre, Waterford Business Park, Cork Road, Waterford, Ireland.

T: + 353 (0) 51 580 969 E: info@passionforcreative.com

VAT No: IE9651422N, Business No: 436293, Directors: Jill Hincks (UK), Dan Jensen.