Marketing Strategy

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A business without a marketing plan is like a ship without a rudder. It has no means of direction and is at the mercy of the ocean. We can help steady your ship and charter a course so you avoid any hazards and reach port safely.

As a business person, you need to ask yourself three fundamental questions: What do you sell? To whom do you sell? And how do you sell? Only when you answer these key questions can you proceed. And that’s where we can help.

We sit down with you and analyse your business inside out. By establishing your product and customer base, we can advise you on how best to spend your marketing and media budget.

We will write a marketing plan that outlines your key goals and action points on a monthly calendar. We will also include a full schedule and cost summary of recommended media (e.g. web, print, press, radio, direct mail, public relations etc.)

Multi-channel marketing

This is marketing using many different channels to reach a customer. It might include a retail outlet, website, social media, mail order catalogue or direct personal communication by letter, email or text message. It’s all about understanding the customer journey and various touch points. If the customer’s experience is positive and consistent, you set the conditions for a long lasting and profitable relationship.

As a marketing agency, we’re not biased towards any media, online or offline. It depends on the product and market in question, and in most cases, is not a choice between one or the other, but rather a combination of both. This is because, in today’s world, marketing media are increasingly fragmented; you need an integrated approach in order to spread your message but keep it focused.

Our Latest Blog Posts

— Sep 2, 2014
A brief introduction to the fundamentals of good/cheap product photography.
— Aug 8, 2014
Improving search engine optimisation with cleaner 'pretty' URLs

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T: + 353 (0) 51 580 969 E: info@passionforcreative.com

VAT No: IE9651422N, Business No: 436293, Directors: Jill Hincks (UK), Dan Jensen.