Their previous website was beginning to show its age. The design was dated and lacked impact. The content was old and needed a refresh. The overall appearance didn’t reflect their proud history and community standing. The key objective therefore of the new website was to project a modern and positive image of the firm. It needed to instil a new sense of confidence and credibility.
From a design and build perspective, the website was reasonably straightforward. There was no complicated backend or ecommerce functionality, just a series of simply designed but very effective webpages. Our main goal was to personalise the legal profession and ‘humanise’ the people involved. The photographs we arranged showed the partners, solicitors and support team in comfortable poses, not stuffy suits. The biographies we co-wrote showed them as approachable, friendly people.
In the clients own words
We engaged Passion for Creative to design our new website and generally update our image. They were imaginative, creative and very responsive at all times. They made practical suggestions and gave us the very best advice to achieve our end. Their expertise was evident from the very beginning and we have no hesitation in recommending them to other businesses.
Finola Cronin, Partner