Branding

First and foremost we are branding experts.

It’s what gets us up in the morning and keeps the adrenalin flowing. It’s our bread and butter; our daily fix. We love big ideas, logo design, names and taglines, challenging clients, challenging ourselves, daring to be different.

Brand Naming & Taglines

Find the right words for your brand

What you call your organisation matters.

So does the way you describe what you do.

A strong name can make a brand easier to remember. A well-crafted tagline can capture an idea, communicate a proposition or give people a reason to take notice.

At Passion for Creative, we help organisations find the words that give their brand meaning, personality and clarity.

Naming is more than finding a name

A good name needs to do more than sound nice.

It needs to feel right for the organisation, make sense to the people you’re trying to reach and have the potential to work as the brand grows.

We’ll explore the thinking behind the name, look at different creative directions and develop a shortlist of possibilities that fit your organisation and its ambitions.

The same thinking applies to taglines.

Rather than simply describing what you do, we’ll look for a concise and memorable way to express what makes you different and why it matters.

What we can help with

Brand naming

We’ll develop names for new organisations, businesses, products, services or initiatives — with the thinking behind each option clearly explained.

Renaming & rebranding

If your organisation has evolved or your existing name no longer feels right, we’ll help explore a new direction.

Taglines

We’ll find concise, memorable ways to express your brand proposition and reinforce what you want to be known for.

Brand messaging

A name and tagline are only part of the story. We can help develop the wider messaging that explains who you are, what you do and why it matters.

Creative workshops

We can facilitate naming and messaging workshops to bring the right people into the process and help uncover ideas from within your organisation.

Words that work in the real world

Names and taglines need to work beyond the brainstorming session.

They need to be easy to understand, easy to remember and appropriate wherever your brand appears – from your website and social media to signage, advertising, presentations and printed materials.

We’ll consider how the words work alongside your visual identity and how they can be used consistently across your communications.