Sectors

No two days are the same in our line of business. We work with a wide range of companies across a wide range of sectors. From retail to healthcare, and financial services to food and drink, all manner of projects cross our desks on a daily basis. It keeps our creative juices flowing and allows us to apply solutions from one sector to challenges in another.

Abbeylands website on multiple screens

Retail

We love retail, the high street, the bricks and mortar, the cut and thrust. It’s what we started out doing, where we learned our trade, and continue to hone our skills. There’s something very ‘real’ about retail; the experience is tangible. Also, there’s no escaping the customer; you learn very quickly what’s working and what isn’t.

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Food & Hospitality

The food and drink sector has seen a revolution in recent years. Consumers are looking for produce that’s fresh, local and imaginative. Satisfying this growing demand is a new wave of artisan producers who need creative branding and inventive marketing to support their wonderful food and drink offering.

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Direct Mail Capital Credit Union

Credit Unions

We have worked with dozens of credit unions across Ireland – large and small, urban and rural. We understand the unique challenges they face in establishing a distinctive brand that resonates with their community. Working closely with our credit union clients, we have successfully designed and implemented a wide range of branding solutions and marketing campaigns that have increased member engagement and driven sustainable growth.

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Legal

This is a sector we got into by chance. A local solicitor asked us to re-design their logo and website. On the strength of that, another solicitor approached us, and then another. Before we knew it, we had become the go-to-agency for solicitors who needed branding and marketing. We work with legal practices big and small, private and commercial.

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Healthcare

This is a sector that we really enjoy and have gained a reputation for doing good work. The reason we enjoy so much is that we understand the underlying issues and the need that healthcare organisations have to connect with their customers and patients in a reassuring manner. We also have a personal involvement in some healthcare causes so it’s a sector that’s particularly close to our heart.

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Education & Training

We’ve always been drawn to the education and training sector. Maybe it’s because deep down we’re still students, constantly learning new skills and embracing new ideas. From early year centres and third level universities to social care projects and enterprise training companies, this is a sector we hugely enjoy because the issues are fascinating, and the challenges are real.

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Public

The public sector has always been close to our heart. We have a lot of experience working with state-funded services as well as community organisations, voluntary associations and social enterprises. Our approach is based on the values of co-production and inclusion. We consult and collaborate with the key stakeholders at every stage of the project to ensure a broad range of input and consensus.

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Business to Business

Many of our clients are in the Business to Business (B2B) sector. It’s a very broad sector as it encompasses many business types, from manufacturing and engineering to telecommunications and energy. As varied as they are though, they all share the need for professional branding and targeted marketing.

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Business to Consumer

We have many years’s experience in the Business to Consumer (B2C) sector. From property and recruitment to transport and tourism, we have helped dozens of businesses to craft their message and smarten their appearance when selling to the public. The businesses may be different but the principles are the same – keep it simple and look the part. Consumers are drawn to companies that make things easy and that they can trust. We do everything from their initial logo and stationery design to leaflets, press ads, banner stands, websites, videos, social media and so much more.

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