We love retail, the high street, the bricks and mortar, the cut and thrust. It’s what we started out doing, where we learned our trade, and continue to hone our skills. There’s something very ‘real’ about retail; the experience is tangible. Also, there’s no escaping the customer; you learn very quickly what’s working and what isn’t.
Food & Drink
The food and drink sector has seen a revolution in recent years. Consumers are looking for produce that’s fresh, local and imaginative. Satisfying this growing demand is a new wave of artisan producers who need creative branding and inventive marketing to support their wonderful food and drink offering.
This is a sector in which we have a lot of expertise and experience. This is largely due to the fact that we’ve been working with financial service companies for over 30 years, in a B2B and B2C capacity. We also have a lot of knowledge of the credit union sector, and work with many of them on a day to day basis.
This is a sector that we really enjoy and have gained a reputation for doing good work. The reason we enjoy so much is that we understand the underlying issues and the need that healthcare organisations have to connect with their customers and patients in a reassuring manner. We also have a personal involvement in some healthcare causes so it’s a sector that’s particularly close to our heart.
Education & Training
We’ve always been drawn to the education and training sector. Maybe it’s because deep down we’re still students, constantly learning new skills and embracing new ideas. From early year centres and third level universities to social care projects and enterprise training companies, this is a sector we hugely enjoy because the issues are fascinating, and the challenges are real.
Many of our clients are in the Business to Business (B2B) or Professional Services sector. It’s a very broad sector as it encompasses many business types, from accounting firms and legal practices to engineering companies and recruitment agencies. As varied as they are though, they all share the need to market their services in a professional manner.
The non profit sector has always been close to our heart. We like getting involved in worthwhile causes – be they social, community or voluntary. Truth be told, it’s a massive sector with thousands of organisations and employees across the country. Once the poor relation of the commercial sector, non profits are now very professional, well funded and goal focused.