Email Marketing
Email that people actually want to read
Email remains one of the simplest ways to keep in touch with the people who matter to your organisation.
Whether you’re communicating with customers, members, patients, stakeholders or supporters, a well-planned email can be a useful way to share information, promote a service or keep your organisation front of mind.
At Passion for Creative, we help organisations make better use of email as part of their wider communications and marketing.
It’s more than sending an email
The difference between a useful email and one that gets ignored often comes down to the planning behind it.
We’ll help you think about who you’re talking to, what you want them to do and what information they actually need.
What we can help with
Email strategy
We’ll help you decide what role email should play in your wider communications and how often you should be talking to your audiences.
Campaigns & newsletters
From regular newsletters to one-off campaigns, we can help with the structure, content, design and messaging.
Email design
Your emails should look and feel like they’re coming from the same organisation as your website and other communications.
We can create templates and campaign designs that reflect your brand and work well across different devices.
Content
Good email content gets to the point.
We can help shape your messages so they’re clear, useful and easy to act on, whether you’re announcing something, sharing information or promoting a service.
Campaign support
We can help with campaign planning, audience segmentation, calls to action and reporting, so you can learn from what works and improve future communications.
Email should connect with everything else
The best email campaigns don’t exist in isolation. They should connect with your website, social media, campaigns and wider communications, with a consistent message and visual identity throughout. That’s where our wider brand and digital experience comes in.
