Email newsletters (ezines) are a great way of keeping in touch with existing (and potential) clients. We recommend a web-based tool called MailChimp. It enables you to design and send ezines, share them on social media and track your results.
We can get you started by designing a template and showing you how to import contacts, create a campaign, add content and monitor performance. If you don’t have the time, we can do it for you and manage the campaigns on your behalf.
Email marketing can play a valuable role in ongoing CRM activity by capturing useful customer data in exchange for value added content. It can take a bit of time to set up, but with the right planning and management, it can yield significant results.