Email newsletters are a great way of keeping in touch with potential and existing clients. We recommend a web-based tool called MailChimp. It enables you to design and send email newsletters, share them on social media and track your results.
We can get you started by designing a template and showing you how to import contacts, create a campaign, add content and monitor performance. Email marketing can play a valuable role in ongoing CRM activity by capturing useful customer data in exchange for value added content. It can be a time consuming exercise, but with the right planning and management, it can yield significant results.