Only when you know your brand can you tell your story. Using our many years of branding experience and specially designed process, we can help you extract the essence of your brand and create a story that will interest and excite people.
Some call it a strategy review; others a business makeover. It doesn’t matter; they all amount to the same thing, a recognition and desire to take a fresh look at your business. We like to call it a brand essence review, because only when you extract the essence of your brand, can you tell your story in a way that will interest and excite people.
We can facilitate a brainstorming session with you and the key stakeholders.
A brand essence review is a thorough analysis of a business venture from a marketing perspective. It takes the form of an in-depth brainstorming session with you and the key stakeholders, facilitated by us over the course of a half day.
The objective is to get to the essence of your business and brand.
The aim is to provide an open forum for everyone involved to describe the business in their own words, voice their opinions, share their concerns and offer suggestions on future strategy and direction. The objective is to strip away the layers of corporate speak and get to the essence of your business and brand. The result is a document that summarises the key findings and provides a blue print for moving forward.
As follows are some of the key questions we ask:
- Motivation – Why would anyone buy from you?
- Performance – How do you compare to your competitors?
- Personality – What type of characteristics do you display?
- Role – What part do you play in the lives of your customers?
- Brand Essence – What are you really selling?
It provides a solid foundation for all subsequent branding.
A brand essence review is a fresh approach to business analysis and uses a number of visual techniques to encourage discussion and generate ideas. By raising issues and gaining consensus, it provides the basis for better planning. It is the best place to start on any project, especially a start-up or changing business, where new thinking may be required. It provides a solid foundation for all subsequent branding and business development.