Social Media Strategy
Making social media work for your organisation
Social media can be a useful way to communicate with your audiences, build awareness and keep your organisation visible. But being on every platform, posting every day and chasing likes isn’t necessarily a strategy.
At Passion for Creative, we help organisations work out where social media fits into their wider communications and what they actually want it to achieve. We can help you decide what to say, where to say it and how to keep things manageable.
Start with the audience, not the algorithm
The right social media approach depends on your organisation and the people you’re trying to reach. For some organisations, Facebook may be the most useful channel. For others, LinkedIn, Instagram or another platform may make more sense.
We’ll help you focus your efforts where they’re most likely to have an impact rather than spreading yourself too thinly.
What we can help with
Social media strategy
We’ll look at your audiences, objectives, existing channels and content to help develop a practical social media approach that fits your organisation.
Content planning
Knowing what to post can be harder than actually posting it. We can help develop content themes, ideas and calendars that give you something useful to work with without making social media another full-time job.
Campaigns
Social media can be particularly effective when it’s part of a wider campaign. We can help develop the creative approach, messaging and supporting content so that your social activity works alongside your website, email and other communications.
Content & creative
We can help with the design and production of social media graphics, campaign assets and other content that reflects your brand and gives your channels a consistent look and feel.
Social media should be part of the bigger picture
Social media works best when it connects with everything else you’re doing. Your website, brand, content, email marketing and social channels should all feel like they’re coming from the same organisation.
That’s where our wider brand and digital experience can be useful. We can help you make sure your social media is not just producing content for the sake of it but supporting what you’re actually trying to achieve.
