Their old logo was beginning to look a bit tired and dated. They wanted something new and fresh, that would appeal to both new and existing members, that would project their profession in a positive light and not look out of place alongside their more established medical counterparts.
In terms of design, we opted for a lowercase font, industry specific graphic and medical colour palette, all of which combined to form an attractive, slimline logo which they really liked and works equally well across all channels and devices.
In the client's own words
Simple, clear, easy. Not only do these words describe our new website but they describe what it was like working with Passion. They totally transformed our branding and website, bringing a fresh new look and modern design. We're delighted with the final product and hope to work with them on more projects in the future.