Project overview

One of the great things about our job is the variety of work that crosses our desk. On any given day, we could be designing a bottle label for a gin distillery, a newspaper ad for a credit union and a new logo for a solicitors’ practice.

This next project involved a new website and brand identity for the Irish Association of Physicists in Medicine (IAPM). They represent medical physicists working in healthcare, industry and academia in Ireland. We were introduced to them by a mutual contact.

We had a lot of fun with this project, learning all about medical physics and the various applications. It’s a lot more practical than you first think. Likewise, the people we dealt with were very approachable and professional. They knew what they wanted but were open to new ideas.


Lastly, we designed a new brochure for IAPM to hand out at conferences and seminars. For consistency purposes, we followed the same style as the website, using much of the same content and imagery. We also designed a new logo and header format for their member newsletter which they were keen to update as part of their revamped marketing collateral.

Other sectors

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In the clients own words

Simple, clear, easy. Not only do these words describe our new website but they describe what it was like working with Passion. They totally transformed our branding and website, bringing a fresh new look and modern design. We're delighted with the final product and hope to work with them on more projects in the future.