Branding

First and foremost we are branding experts.

It’s what gets us up in the morning and keeps the adrenalin flowing. It’s our bread and butter; our daily fix. We love big ideas, logo design, names and taglines, challenging clients, challenging ourselves, daring to be different.

Names & Taglines

We can draft a short list of names based on secondary research and domain availability.

What’s in a name? A lot actually, which is why companies place so much store in it. We work with a lot of start-ups who are so new they haven’t picked a name yet. We assist them in coming up with a new name by following a tried and tested process. It involves drafting a short list of names based on secondary research and domain availability.

Agreeing a name is particularly satisfying, especially when combined with a strong tagline.

The issue of domain availability is particularly important as you don’t want a name that’s already registered by another business and/or is too similar to be unique. Agreeing a final name is particularly satisfying, especially when combined with a tagline that’s meaningful, relevant and speaks directly to the target audience. It’s not easy but it’s important.