You need a brand story that’s unique to your business
Customers don’t really care what you do. The thing that interests them most is why you do it. You need a positioning statement and visual theme that captures the essence of who you are. It is this brand story (or what we call a ‘Big Idea’) that makes you stand out. We can help to articulate your brand story so that customers appreciate the emotional context of your brand.
You need to connect with people on an emotional level.
There was a time when a company’s brand story was solely focused on their USP (Unique Selling Proposition). They spent a great deal of time extolling their features and benefits. Times have changed however and the market for most products and services is saturated, with the result that a company’s USP has become less relevant, even meaningless.
We can create a Big Idea that makes you stand out.
Nowadays, it’s all about your UEP (Unique Emotional Proposition) or how you make people feel. You need a compelling narrative that connects with people on an emotional level. You need a big idea that entices your customers to lean forward and engage with you, one that sets you apart from the competition, that’s unique to your business.
A consistent message and design across all your marketing collateral.
The beauty of a big idea or brand story is that it gives you a consistent message and design that you can apply across all your marketing collateral. It means you don’t have to reinvent the wheel every time you need a new leaflet or press ad, for example – the bones of it are already there for you, saving you precious time and energy.