Search Engine Marketing
You may have the best business with the best products. You may even have the best website with the best features. But unless you attract visitors and make sales, you’ve achieved nothing.
Search Engine Optimisation
We set up the initial meta-data (page titles and descriptions) on every website we design and build. Thereafter, depending on your priorities and resources, we can put in place a SEO programme where we spend an agreed amount of time per month or quarter on keyword research and analysis so as to constantly improve your page ranking in Google over time. Of course, there are no guarantees when in it comes to SEO. Nobody knows the exact composition of Google’s algorithm so it’s difficult to work to a formula. There are also other variables outside of your control like the competition.
Most people will find your website through a search engine such as Google. That’s why it’s important your website is “optimised” for them. As part of our SEO service, we will register your website with the key directories and search engines, as well as such things as Google Webmaster Tools, Analytics, Local Business Centre and Maps.
Search engine optimisation is not an exact science. There are so many variables that it’s practically impossible to cover everything. There are no guarantees you will be successful. That said; there are many practical measures you can take to greatly advance your cause and appeal to the search engines.
Keywords are the words that people type into a search engine when looking for information. Though not as critical as they once were, it is still important that you understand the terminology your customers use and incorporate the most popular search terms in your website.
Competitor websites provide a wealth of information. Their source code should be scrutinised for comparison purposes. It’s all about gaining a competitive advantage by leveraging what similar companies are doing so as to improve your rankings in the search engines.
Search Engine Targeting
Only by knowing your market, can you select the search engines and web directories that are suitable for your business. You can then optimise your website to match their specific requirements, especially those of Google, which commands over 90% of the search market.
Meta Tag Development
Meta tags are the titles and descriptions you give to pages within your website, as well as the individual headings and sub headings throughout the text. They play a crucial role in the SEO process. We take great care in helping you write unique tags for every page to maximise your chances of being found.
Good websites need good content. Beautiful design won’t substitute for poor writing. And clever coding won’t compensate for dull content. It’s about what you say and how you say it. Very often, a small change in content can lead to a large increase in visitor traffic. This is an area to which we pay close attention and often recommend the services of our in-house professional copywriter to help you craft the wording and make it relevant.
Building quality links to your website is possibly the most important factor when it comes to search engine marketing. This is because search engines use links to determine the importance of your website; the more relevant the incoming links to your website, the better your chances of ranking higher. A link would be considered relevant if it contained an appropriate keyword and/or comes from a website that is related to what you do.
To help build your links, we can analyse your current incoming links and see if they need to be altered in any way to make them more powerful. We can carry out research on your competitors’ links and see if your site can get links from the same (or similar) sources. We can submit your site to niche and local directories. We can develop a monthly link building campaign using a variety of methods and we will show you how to manage it.
Blogs are great for search engine optimisation. They can help you find your niche and increase traffic to your website. They can add greatly to the depth of your website content and send your page rank soaring. The only stumbling block for most website owners is finding the time and allocating the resources to do it on a routine basis. We can get you started by integrating a blog with your website. We can also help you to develop a publication schedule and gather content for various posts.
Pay Per Click (PPC)
Pay per click (PPC) advertising differs from search engine optimisation in that it requires a media spend. It is not a substitute for its organic counterpart but rather a supplementary activity. It can be very effective in driving targeted traffic to your website for a specific purpose and in a short time. The key to effective PPC is choosing your search terms and managing the bidding process. It’s a daily task since rival companies are constantly competing for the same keywords and top positions, especially in hotly contested sectors. With the help of our in-house expert, your PPC will be carefully planned and professionally managed to ensure that every cent is spent wisely and every click is fully maximised. Our service involves keyword research and analysis, setting up the first Google ads and showing you how to manage an ongoing campaign.