The first thing we had to do was create a brand identity. The name ‘Natural Health Store’ was already in place but they needed a tagline and logo. We came up with the words ‘Feel good on the inside’ which we felt best captured their brand essence.
As for the logo, we took our inspiration from Michael Angelo’s ‘Vitruvian Man’ which we thought would be very fitting given it simplicity, symmetry and focus on the human body. Surrounding him with leaves and petals created an aura of vitality and strength, which are just are the characteristics we wanted.
The overall effect made them look very professional and well established. In fact, the logo wouldn’t be out of place on any high street, among larger brands and retail chains such as Boots and Holland & Barratt.