The logo was already in place when we met them, and to be honest, there was no need to change it. The main focus, as we saw it, was not the logo but the brand story. We needed to capture in words and images what makes them different, what makes them special.
The answer, we concluded, was a combination of nostalgia and indulgence. There’s a real sense of tradition and place about Thunders. It’s where generations of Dubliners continue to shop for their daily necessities and special treats. We chose the line ‘Dublin’s Favourite Bakery’ because it underscores its popularity with people and pride of place.