Apart altogether from the technical build, there was lot of work that had to be done on the brand architecture and product positioning. It was important that when people landed on the website and clicked the brands tab that they knew immediately where to go. This we achieved by colour coding each of the main sections (Scatter Box, Emily McGuinness, Scatter Bag etc.) and standardising the brand colours within. It was an effect that worked very well and helps people to navigate through the site.
In the client's own words
We have found working with Passion for Creative a hugely positive experience. The result has been a fantastic new website, which has significantly increased the volume of traffic towards our business. They are very approachable and easy to deal with. We would highly recommend them to any business in need of online marketing expertise.
Caroline Horgan, Managing Director - Abbeylands Furniture