Liffey Partnership

Project overview

Liffey Partnership (formerly Ballyfermot Chapelizod Partnership) was established in 1996 as a response to long term unemployment and poverty in the area. They host and support a range of programmes dedicated to employment, education, community, enterprise, parenting, health and wellbeing.

They asked us to help them with a re-brand and new website. Their previous name (Ballyfermot Chapelizod Partnership) had been a cornerstone of their identity since the very beginning. It accurately described who they were and where they were located. As they continued to expand however, delivering more services to more areas, the time had come for a new name – one that reflected their wider footprint.

This was one the most interesting and rewarding projects we’ve been involved in lately. It wasn’t easy and the deadline was tight, but there was a lot of goodwill and tenacity on both sides, so everything turned out well. The new brand and website were officially launched by the Lord Mayor of Dublin in the Mansion House which was a nice day out.

Their old website had served them in the past but was beginning to look a bit tired and disjointed. In tandem with the new name and logo, the time was right for a new design. Our main objective was to strip out all the complexity and make it as easy possible to navigate, especially for people with poor education and literacy levels.

The hardest part was condensing all their services, supports and programmes (of which there were many) into an easy-to-digest format. To that end, we managed to segment them all into one of six categories which we presented on the home page of the website, making them easy to find and access. We also included lots of photos of local people and projects to make it feel relevant and authentic.

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In the client's own words

Liffey Partnership engaged Passion for Creative to undertake a comprehensive rebranding of our organisation, including developing a new name, new brand identity, promotional materials, and a website. From the start to the end of the project, we found Jill, Dan, and all the team at Passion for Creative a pleasure to work with. They took the time to connect with our organisation and develop a comprehensive understanding of our ethos, values, and what we were hoping to communicate through our new brand. Like all projects, there were delays (on our end) and times of urgency, and we found Passion for Creative to be understanding, responsive, accommodating and flexible in meeting our needs at every stage of the process. We are delighted with the finished product, and the response to our new brand has been overwhelmingly positive from a wide variety of our organisation’s stakeholders. We would have no hesitation in highly recommending Passion for Creative to any organisation undertaking a similar project.

Triona O’Sullivan

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