First things first, we gathered all the key stakeholders, including their senior directors and top managers, for an in-depth brainstorming session, during which we asked them some fundamental questions about their business in an attempt to figure out what exactly made them unique or special.
It’s what we call a brand strategy review and the objective is to strip away the layers of corporate speak and get to the essence of a business or brand. By encouraging discussion, generating ideas and gaining consensus, a brand strategy review is the best place to start on any project, especially one such as this where new thinking is required. The participants really enjoyed it and found our creative approach very different.
In the client's own words
Passion for Creative have recently completed the re-design of our website and marketing materials and I have to say it has been an absolute pleasure working with them. From the moment we met them I was very impressed with their dedication to getting to know and understand our business. Each stage of the project was very clearly outlined to us and throughout the process the team were extremely approachable and flexible in handling our queries and accommodating amendments to the project. If you’re looking for help with brand design or website development, I would have no hesitation in recommending Passion for Creative.
Shane Kilboyle - Matrix Recruitment