DMG Architects

Project overview

DMG Architects are not your usual architects. Yes, they work on the same types of projects as other architects – extensions, renovations, new builds, commercial projects – but their approach is different. They believe you only get out of a project what you put into it, which is why they invest a lot of time at the early design and concept stage. As professional architects, they understand the build process inside out so they can guide and assist clients through the various stages, saving a lot of time and money.

We hit it off with them the first time we met. As fellow creatives, we saw many similarities in our work processes and how they differed to other architects. They were full of energy and enthusiasm (like us) and were very keen to disrupt what can be a very traditional industry. When they asked if we could work with them to design a new brand and website, we were delighted to get involved. There was a lot of strategic thinking required on this project (not just pretty pictures) to tease out the customer journey and trigger points.

New Brand

First things first, we established a new colour scheme – navy and orange. It was a combination they loved and made them stand apart from other architects. Secondly, we created a new font, of sorts. It was a freestyle script that we designed for the sole purpose of the logo. They loved the idea (and execution) because it encapsulated their creativity and the fluid nature of their design process. It was also in stark contrast to other architect logos, many of which are very sharp and linear.

Other sectors

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In the client's own words

Engaging Passion for Creative to bring our new brand ideas and service offerings to life was a partnership from the very beginning. They took us on a journey, taking us out of our comfort zones, which made us reflect on our direction and offering for the present and future. This has proved invaluable and given us the confidence to seek out new opportunities as we tell our story to a more captive audience

Karen Douglas - DMG Architects