After meeting the new owner and teasing out the key points of difference, we felt the brand identity needed a fresh design. He was keen that the name (Martin Barrett) remain intact, for continuity purposes. We proposed a new logo with traditional elements, in keeping with its historical significance as Ireland’s oldest garage. The design is also a nostalgic nod to an era when customer service and personal values were more to the fore.
As an independent car dealer, the new owner wanted to reinstate some of the traditional values of yesteryear and reassure customers that he understood their frustration with mainstream dealers and had a genuine alternative to offer.