Project overview

Kollect is a waste collection company, with a difference. They’re young, smart and techie, and have big plans to shake up the industry. Based in Waterford, they are growing rapidly and already have operations in all the main Irish cities. As it happens, we’re in the same building so we got to know them over conversations in the corridor and canteen. They needed help with their logo design, brand guidelines and everything from decal stickers for rubbish bins to the lorries themselves. We had lots of fun with this project. The client gave us a great brief and lots of creative freedom.

They already had a logo when they came to us, but they weren’t entirely happy with it. They felt it needed a refresh to make it more contemporary and eye catching. Likewise, it needed a set of rules for usage across different media. This is a common problem for young companies who are so busy growing, they never had time to put in place proper guidelines for logo usage. Knowing where they were coming from and the environment in which they operated, we were able to re-energise their logo and give their brand the boost it needed.

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In the client's own words

We have been working with Passion for a year now and are more than happy with the results. Initially they developed our corporate identity and branding. Lately they have been working with us on our website. Passion understood our brief, and with the allocated budget, have achieved all our objectives, and beyond. I love the flexibility they offer and the speed with which we can get additional work done.

John O’Connor, CEO - Kollect