Oak Conflict Dynamics

Project overview

OAK Conflict Dynamics provide managers with effective conflict management skills that identify the root causes of conflict and achieve positive outcomes. And they’re very good at it! We had worked with one of the directors on a previous project so we were familiar with the industry and the issues involved.

Anyhow, they approached us a few months ago and asked if we would design them a new website and brand identity. We like passionate people and interesting ideas, so we readily agreed. The key to this project was how to simplify complex messages and communicate them in such a way that would engage people.

It was a hugely enjoyable exercise, made all the more rewarding because the client fully participated in the process and was open to our ideas and suggestions.

The first thing we had to do was design their logo. Our preliminary design was a graphic depicting two opposing faces – one angry, one contented. As the name changed and they settled on OAK, a clever abbreviation of O’Kennedy And Kenny (the two directors) – we managed to morph the two faces into a tree, and hey presto, the new brand identity was born.

As it transpired, the oak tree was a fitting symbol for the new business and a nice icon around which to frame the name. The words “Conflict Dynamics” were added for search engine purposes, and as a nod to the Conflict Dynamics Profile (CDP) assessment tool which was developed in Eckerd College in the US and which they use as the bedrock of their work.

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In the client's own words

The team at Passion was able to skilfully capture and portray our services in an accessible and engaging way. They were great to work with and extremely patient. We are delighted with the results which have contributed hugely to the development of our business and marketing strategy. We would have no hesitation in recommending their services and look forward to working with them again.

Mary Lou O'Kennedy - OAK Conflict Dynamics