They didn’t want to change the crest in their original logo because of its historical significance, but they were open to suggestion on the colour and typography. The result was a general refreshment as opposed to a complete reinvention. We introduced a new palette and font suite and realigned their brand guidelines (which had lost their way in recent years).
We also had a look at their brand story as we felt they weren’t ‘shouting’ enough about their key selling points. In fact, we often remarked during the project how Carlow College was a ‘hidden gem’ among Ireland’s third level establishments. It’s why we came up with the line ‘think beyond’ for students in search of something a little bit different to the mainstream colleges. We also came up with the line ‘Imagine. Engage. Inspire.’
In the client's own words
We worked with Passion for Creative on a brand refresh and new website. Their creative solutions and responsiveness to timelines were impressive. Traffic to our site has improved hugely in such a short space of time. The team at Passion are always friendly, helpful and each bring their own area of expertise. It has been a great experience working with them and I look forward to working with the team into the future.
Margaret Hegarty – Carlow College