They initially contacted us to take a look at her website. After meeting them, we agreed that a brand refresh was really what they needed. The charity had come a long way since it was founded in 2001 and it was felt that the old logo and website no longer reflected the depth of their expertise and experience. They needed a new brand story, one that captured who they are, what they do, and why anyone should care.
When designing the new logo, we didn’t see any need to stray too far from the old logo as we wanted to remain true to the original. Our main objective was to modernise the design and make it more contemporary. As for the website, our main focus was to engage people from the moment they landed on the home page. We chose the line ‘We’re all ears’ very deliberately as it encapsulates what they do. We supported it with quirky images to further grab people’s attention.
In the client's own words
We have found working with Passion for Creative in the development of our new branding and website a hugely positive experience. We are delighted with the service they've given us and with the overall results.
Maeve Hurley, CEO - Ag Eisteacht