Shamindra was keen to have a visual identity that he could claim as his own. Having given it some thought, we designed a logo in the shape of the digestive system and incorporated his initials – SD (Shamindra Direkze). It was a simple idea but worked really well. For colour, we used purple and white – both natural body colours with good shading and contrast.
In the client's own words
"Passion for Creative were great to work with. I'm delighted with my new branding and website. They did all the heavy lifting and accommodated my busy schedule. Their understanding of the healthcare sector is excellent so I didn't have to educate them. I would be happy to recommend them."
Shamindra Direkze - Consultant Gastroenterologist