As part of the brief, we had to create a new logo and brand story. She was very clear about the styles and colours she liked (and didn’t like) which made our task easier. That said, we still had a lot of work to do to make her stand out – it’s a very competitive industry with a lot of very similar, me-too offerings.
As for the message, we needed to create something distinctive and authoritative that spoke directly to her audience and addressed their specific concerns. We came up with the following tagline and brand story which they really liked and which we incorporated in the new logo.
Start taking steps towards being yourself again.
The best person you can be is yourself. There is simply nobody better. The problem is we often forget that and pretend to be someone we’re not. We go to great lengths to escape ourselves that we end up losing our way and have to fight our way back to who we are and learn to be ourselves again.
Take control of your appearance.
We are a doctor led aesthetic clinic. We provide a range of treatments designed to make you feel yourself again. We believe everyone deserves to look and feel their best. We uphold the highest standards in excellence and safety. Inclusive and accessible to all, we don’t change our clients, we simply help to make you be yourself.
In the client's own words
Working with Passion for Creative was great. We had a lot of trouble with our previous web developer, but Passion for Creative were excellent - so helpful and a pleasure to deal with. They also did a great job with our branding.
Louise Finn, Practice Manager, Dr Eithne Brenner Aesthetic Medicine