As mentioned above, we designed the logo in collaboration with their youth advisory panel. The process involved a series of brainstorms where we sought their opinions and input. It was a valuable exercise because we learned a lot about what was important to them and it made them feel included and important. In fact, it was one of the participants who suggested the name ‘Open Up’ for the website. It was a name that immediately resonated with everyone present and was quickly adopted as the most suitable option. We’ve been involved in many projects over the years where people pay lip service to consultation and collaboration. These guys took it seriously and did it properly.