The first step in the project was to design a new logo. After much discussion, it was agreed to design something around the wagon wheel – a powerful symbol in traveller culture and a distinct mark of their ethnic identity. The resultant logo is a modern twist on the old symbol so it’s both contemporary and traditional. Once in place, we designed a new brochure, stationery items, banner stand and strategic document, consulting with them throughout. We also dealt with the printers and other suppliers on their behalf.
In the client's own words
Passion for Creative designed our beautiful logo and new website in consultation with Waterford Travellers and the staff and management of Mincéirí Port Láirge. We are delighted with the finished result. When it was officially launched by Minister O’Gorman and our chairperson Mary Lou McInerney, the feedback was hugely positive. It was great to have the Passion team on board. Thank you all for time, patience and efforts.
Una Ryan - Mincéirí Port Láirge