Ag Eisteacht

Project overview

Ag Eisteacht is a Cork based training charity. They equip frontline workers with the knowledge, skills and confidence to respond effectively and sensitively to the needs of others. By providing new insights, they enhance people’s capacity to engage with confidence and listen constructively without feeling like they have to fix it.

They got in touch with us a few months ago via their PR agency and asked if we could help them refresh their brand style and develop a modern responsive website to showcase their training courses. It was a great project to work on and really got our creative juices flowing.

A key aspect of the website is its ‘responsiveness’ (the way it adapts to mobile devices). We can’t emphasise how important this has become, especially when you consider that 3 out of 4 people who access the Internet now do so on a mobile device. We also shot a video of each of the key trainers which we put on the relevant course pages to give people an overview of what’s involved in each course and an insight into the trainers delivering them.

Another important aspect of this website was the CMS (content management system). Maeve and her team naturally wanted full control of the website so they could update the content themselves. With that in mind, we built the site on Concrete 5 – a very easy to use CMS – and ideally suited to a website such as this which has no ecommerce functionality or complicated backend.

Other sectors

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In the client's own words

We have found working with Passion for Creative in the development of our new branding and website a hugely positive experience. We are delighted with the service they've given us and with the overall results.

Maeve Hurley, CEO - Ag Eisteacht

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