The brief for the website was clear. They wanted the design and layout to follow that of Invest Kilkenny, in as much as possible. Yes, we were allowed (and encouraged) to be add extra little flourishes here and there, but by and large, they wanted the Belong Kilkenny website to look like Invest Kilkenny. As they saw it, both websites were part of the same brand family, so it made sense for them to share the same design traits and structural characteristics.
So while we didn’t have to start from scratch and create a whole new look, it wasn’t as simple as copying and pasting everything into the same template. We had a lot of content to collect and edit. We had photos and videos to arrange and display. And most time consuming of all, we had maps and infographics to conceptualise and design. The result was worth it though. The client was delighted with the website and the public response has been great.