In Sync

Project overview

In Sync provide a wide range of youth and family services across Kildare and West Wicklow. Their approach is multi-dimensional and multi-disciplinary which means they can offer a truly holistic and integrated service. They used to be called Kildare Youth Services, but following an inclusive consultation process, they changed their name to in sync. It was with our guidance that the new name and brand identity came into being.

As part of the consultative process, we held individual brainstorm sessions over Zoom with each of their internal stakeholders (Board, staff, volunteers and youth) to see what they thought of the old name and get suggestions for new names.

There was a strong desire for a new name, and together we drew up a long list, then a shortlist and then a final choice – in sync. Its dictionary definition “working well together” is a perfect description for how they operate, so much so, that it became the obvious choice for their new tagline.

In terms of design, the logo needed to be bright and colourful to appeal to young people while at the same time be smart and presentable to appeal to funders. It also needed to straddle different services and projects in the form of sub-brands.

In the client's own words

Passion for Creative worked with us throughout the consultative process before developing a new brand identity and presenting it to our stakeholders. They showed great passion for the project, but also great patience and understanding. We've had a fantastic response to the change, and Passion deserves a lot of the credit.

Tom Dunne, Chief Executive Officer - In Sync