Their old logo was a bit dated and in need of a refresh. They wanted something ‘cooler’ and more in keeping with youth culture. It’s the reason we chose yellow as the main colour – it’s vibrant and optimistic. We also chose a contemporary, youthful font style. Our main challenge was the name itself – it’s very long and (seven words). Our solution was wrapping it round a roundel shape with the core letters (CYS) in the middle and a young person with outstretched arms in place of the letter Y.
As well as a new logo, we created a new brand story. It centred on ‘Here for Youth’, and depending on the context, could evolve into ‘Here for Friendship’, ‘Here for Support’, ‘Here for Resources’ etc. We also created a series of Y questions to tie in with the logo and explain what they do, e.g. Y is there nowhere to hang out? Y is it hard to make friends? Y can’t I say no to drugs? It was like a campaign within a campaign and made for some great posters.
In the client's own words
Working with Passion for Creative has been a hugely positive experience. They took the time to get to know us. From this they were able to capture the essence of our organisation and translate it into a well-constructed and vibrant website. They helped us tremendously by developing our brand and creating a consistent message that we are very proud of. They were very pleasant to deal with and delivered a professional service. We look forward to continuing working with them and going from strength to strength.
Christina Fogarty, CEO - WSTCYS