Project overview

Waterford and South Tipperary Community Youth Service (WSTCYS) caters for the needs of young people and local communities, particularly those experiencing marginalisation, disadvantage and social exclusion. It enables young people to become free active human beings who take responsibility for their lives and participate fully in the development of their community, environment and society. It also empowers young people to recognise inequalities in society and to work together to effect change.


We clicked with them the first time we met. We’ve been involved in several community projects over the years, so we understand the issues that young people face. We also know how amazing and resourceful they can be, so when WSTCYS asked if we’d help them with their branding and website, we didn’t have to think twice. We were delighted to get involved and share our expertise. We met some great young people along the way and some very passionate committed staff members.

New Brand

Their old logo was a bit dated and in need of a refresh. They wanted something ‘cooler’ and more in keeping with youth culture. It’s the reason we chose yellow as the main colour – it’s vibrant and optimistic. We also chose a contemporary, youthful font style. Our main challenge was the name itself – it’s very long and (seven words). Our solution was wrapping it round a roundel shape with the core letters (CYS) in the middle and a young person with outstretched arms in place of the letter Y.

As well as a new logo, we created a new brand story. It centred on ‘Here for Youth’, and depending on the context, could evolve into ‘Here for Friendship’, ‘Here for Support’, ‘Here for Resources’ etc. We also created a series of Y questions to tie in with the logo and explain what they do, e.g. Y is there nowhere to hang out? Y is it hard to make friends? Y can’t I say no to drugs? It was like a campaign within a campaign and made for some great posters.

Other sectors

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In the client's own words

Working with Passion for Creative has been a hugely positive experience. They took the time to get to know us. From this they were able to capture the essence of our organisation and translate it into a well-constructed and vibrant website. They helped us tremendously by developing our brand and creating a consistent message that we are very proud of. They were very pleasant to deal with and delivered a professional service. We look forward to continuing working with them and going from strength to strength.

Christina Fogarty, CEO - WSTCYS