We started with a series of brainstorm sessions with service users and case workers to get to the core of what SERDATF really stands for. On a project like this, with multiple stakeholders, it helps to get everyone’s input and different perspectives. Also, the client was a big believer in ‘co-production’ which meant engaging with all parties in a meaningful way. It was worth it because everyone left with a pep in their step and a much clearer understanding of what they do.
Arising out of the brainstorm sessions was a recognition that there are three pillars to SERDATF, which we summarised as follows:
- A road map to recovery – for service users
- Rooted in the community – for support offices
- A voice for change – for taskforce members
Such was their relevance and simplicity that it was decided to use the three pillars in the new tagline, brand story and logo design. They can be used individually and collectively, depending on the audience. The default tagline is ‘a road map to recovery’ because it’s targeted at service users who are ultimately the most important group.
In the client's own words
We commissioned Passion to co-produce our new website. They engaged excellently with our groups, made the design process not just simple but enjoyable. Their commitment to taking our differing perspectives and shape them into a combined product demonstrated their skill and expertise. True to their name they brought passion, creativity and experience far beyond what we expected or imagined. For SERDATF, this is just the start of a long relationship with Passion for Creative. I would have no hesitation in recommending them.
Jim O’Dwyer, SERDATF Development Worker