Carlow College

Project overview

Carlow College, St. Patrick’s, is Ireland’s second oldest university-level institution. Founded in 1782, it has a distinguished history as a college of teaching and research in the Humanities. Situated on its own grounds in the centre of Carlow town, the college has an old-world charm and warm nurturing environment. It is also very well connected and has close ties with several universities in the United States and Trinity College in Dublin.

Anyhow, they approached us a few months ago after we were recommended to them by a mutual acquaintance. We hit it off straight away. They were very enthusiastic and ambitious, yet approachable and down to earth and (a bit like us). They also had a definite objective and deadline, which was music to our ears (work is so much easier when there’s a clear goal and timeline).

Their previous website had become very unwieldly. It was difficult for users to navigate and understand. It was also difficult for Carlow College to edit and update. The first thing we suggested was to re-build it in WordPress so they could edit it themselves. It’s amazing how many businesses we come across who still don’t have control over their own websites and rely on the developer to update it. This is unwise and unnecessary.

The main challenge with this website was not the design and content but rather the layout and volume of pages. To help users navigate their way, we introduced a ‘mega menu’. This is a drop-down interface that appears when a user clicks or hovers over one of the menu items. It shows all the options in one large panel, so the user can see everything at a glance, saving time and confusion.

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In the clients own words

We worked with Passion for Creative on a brand refresh and new website. Their creative solutions and responsiveness to timelines were impressive. Traffic to our site has improved hugely in such a short space of time. The team at Passion are always friendly, helpful and each bring their own area of expertise. It has been a great experience working with them and I look forward to working with the team into the future.

Margaret Hegarty – Carlow College