COS Cardio
New Brand
Firstly, we had to come up with a name for the practice. We could have used his actual name – Cróchán O’Sullivan – but he didn’t want it to be all about him. There was also the issue of domain availability (crucial in this day and age) and legibility (Cróchán is a nice name but it’s not the easiest to spell or pronounce).
The solution was COS CARDIO. The first three letters (COS) stand for Cróchán O’Sullivan and CARDIO is shorthand for cardiology (the cornerstone of his work).
With regards the style, Cróchán was a big fan of Swiss design, having practised there for a few years. We are also very fond of Swiss design – the minimalism, clean lines and typographical elegance.
As for the colours, we chose a combination of blue and white with red as a third colour, all very compatible with cardiology, but not in the traditional order (most people think of red first when they think of cardiology).
In the client's own words
It was an absolute pleasure to work with Passion for Creative. The team are consummate professionals and actually delivered much more than I was expecting. They were very easy to work with and always responded to any concerns without delay. They are an innovative, modern and forward thinking team and I have no hesitation in recommending them to any professional looking to set up a website or to help with digital marketing. 10/10 service and excellent value for money.
Dr Cróchán O’Sullivan, Consultant Cardiologist - COS Cardio
