In the client's own words
The Nölke Opticians brand had evolved from a homemade logo in 2004 to a modern brand in 2008. In the last two years it has evolved again into "Nölke Opticians and Hearing" with a unique opportunity to refit and expand the practice. This presented a difficult challenge in designing a new optical practice, combining the warmth of the old practice with the new brand that is contemporary, customer focused, clear and cohesive. The customer journey and in-store experience was paramount. We needed to provide a consistent experience throughout the store.
I had been aware of Jill and Passion for Creative for many years and was always impressed by their ability to bring brand, logo, tagline, colour and design together to build trust and tell a story. This is difficult to get right and usually the reserve of much larger companies. I knew what I wanted before I met Jill but had no idea how to get there. The worry of the expense involved in the expansion, not yielding the right result, was enough to stall the whole idea. The decision to call Jill was truly a turning point from which the project turned from idea to reality.
Working with Jill has been an absolute pleasure. She made the experience enlightening, creative and fun. Our entire team is delighted with the outcome and the customer response has been truly positive. One of my longstanding customers said it is just wonderful to have a resource like this locally. I can't thank Jill and her colleagues enough for their service and look forward to the continued evolution of our customer communications, website and marketing.
Kjell Nölke - Nölke Opticians & Hearing