CPL Group

Project overview

The project arose out of an informal meeting with their CEO, Anne Heraty. She was on the look-out for someone to help them with their brand positioning. She wanted someone to come up with a big idea that captured what they do and how they do it. Thankfully, she was suitably impressed by our straight talking and previous experience, and agreed to give us a go. We haven’t looked back since!

This was one of our biggest websites to date, and in many ways our most rewarding. Working with their marketing team, we designed every page of the website with the end user in mind and wrote the majority of the copy to keep a consistent tone, making sure that the “Big Idea” we worked so hard to help create was applied consistently throughout, on each and every page.

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In the client's own words

Since we first engaged the services of Passion for Creative, our expectations have been surpassed in terms of design quality and also the speed of response. Jill and her team took the time to learn our business, meet with our directors and really worked hard at researching all our business needs. They were flexible and committed in meeting our requirements, and showed a great knowledge of commercial web and graphic design which reflected our aspirations. They ensured each web project came in on time and within budget. I’m very happy to recommend Passion for any web design, copywriting and development work.

Anne Heraty, CEO - Cpl Resources plc. 2014

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