Nick Winters

Project overview

The Nick Winters Group is one of Europe’s leading exporters of hides and skins. Based in France, the company has operations in Italy, Ireland and the UK where they source and process their raw materials before shipping worldwide, especially to the rapidly growing Asian market.

They approached us because the group was expanding into new business areas (e.g. leather, proteins etc.) and needed to re-align its brand architecture to reflect its company structure. Anyway, to cut a long story short, they liked what we had to say and gave us the go ahead for a new brand identity and corporate website

The original Nick Winters Group comprised of just hides and skins. As a result of sustained growth and recent expansion, it now had three divisions – hides and skins, leather and proteins – all of which needed to be graphically represented in a realigned brand identity. This is what we set about doing, paying particular attention not to stray too far from their existing logo while at the same time creating something that was modern and contemporary.