We carried out a full audit of their existing brand material, including a full review and revamp of their current logo. We advised them that a tasteful refresh was a better option than a full re-design as the logo was very distinctive and had value.
We also produced a Brand Style Guide for them which outlined in detail what their brand is about and how it should it be presented. As we explained, your customers should be able to recognise you anywhere. All your brand touch points should have the same visual language and tone of voice.
A brand style guide helps to maintain a consistent image of your company and what you stand for. It outlines in detail the exact use of your logo and strap line, your colours and typefaces. Such a document is ideal when briefing suppliers and can be handed to printers, designers, publishers and other third parties.
In the client's own words
We appointed Passion as our design agency in February 2015 to refresh our brand at a time of major expansion for our company. Their brief included the review of our corporate logo, tagline, colour palette, fonts, templates and stationery as well as compiling a Brand Style Guide. They were an immediate fit for our company and we felt in very safe hands thanks to their experience, skill set, advice and branding expertise. Jill, Dan and the team are the ultimate professionals. We consider them an invaluable partner and could not recommend them highly enough.
Aisling Riordan, Marketing Manager - Global Shares