Spark Market Research

Project overview

Spark are a research and insights agency with offices in Leeds, London and Dublin, working with clients all over the world. Simply put, they answer questions and help clients solve their brand and marketing challenges. They love a good strategic challenge and pride themselves on always staying fresh and ahead of the curve when it comes to innovation and thinking – and they have fun doing it!

We first met them just before their 10th birthday celebrations. They asked us to re-design their website to reflect the dynamism and vibrancy of their service offering. A few years later and it was time for another makeover and refresh. Just launched, it is certainly one of the most colourful websites we’ve designed in recent times, full of character, personality and dare we say it – spark!

The first thing you notice about the Spark website is the colour. There’s lots of it, everywhere, and it sets the tone for what is a very dynamic and vibrant company, at the cutting edge of their profession. The content is carefully written, just enough to draw you in and feed Mr. Google, but not too much to overload and scare off the reader. The images are colourful and very contemporary.

Built on WordPress for ease of client control, the website has lots of rich content, including blog posts and case studies. There’s also lots of good information abut the company itself, their amazing team and direct links to their social channels. The objective on each page was to frame the content in a visual context that was inviting to read and easy to digest.

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In the client's own words

Passion for Creative are a great bunch to work with – we’re delighted with the outcome of our site – it’s modern, mobile optimised and provides a seamless journey for the user. They did a brilliant job!

Brogan Harker, Marketing Manager - Spark Market Research

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