They wanted a nice simple website, so that’s what we gave them. The most important point they wanted to get across was the diversity of markets they served. That’s why we featured their key markets on the home page of the website, in a spot that no visitor would miss. We also listed their key services, so if nobody went any further than the home page, they would at least know Consort’s key markets and services. Box ticked!
For the rest of the website, we substantiated the home page with lots of examples and more information about particular services and products. Similar to many manufacturers, it can be difficult to explain in words what they do. That’s why good photos are so important; they paint a thousand words. Thankfully, they agreed and hired an excellent photographer (Neal Byrne) who took some great shots, and helped to bring the website to life.
In the client's own words
I think every SME finds tackling a new website daunting and time consuming and often you don't know where to start. Passion for Creative took these worries away and led us step by step through the process and didn't rush us. They encouraged us to take our time and accepted we all had other priorities running a small business. This enabled us to put proper thought into what we wanted, and the result was both calculated and far superior to what we had first envisaged. A huge thank you to all the team.
Richard Kimpton, General Manager - Consort Group