First things first, we established a new colour scheme – navy and orange. It was a combination they loved and made them stand apart from other architects. Secondly, we created a new font, of sorts. It was a freestyle script that we designed for the sole purpose of the logo. They loved the idea (and execution) because it encapsulated their creativity and the fluid nature of their design process. It was also in stark contrast to other architect logos, many of which are very sharp and linear.
In the clients own words
Engaging Passion for Creative to bring our new brand ideas and service offerings to life was a partnership from the very beginning. They took us on a journey, taking us out of our comfort zones, which made us reflect on our direction and offering for the present and future. This has proved invaluable and given us the confidence to seek out new opportunities as we tell our story to a more captive audience
Karen Douglas, DMG Architects