The first challenge was to come up with a new name, which wasn’t as easy as it seems. We wanted something that described what they do, was simple and memorable, and available to register as an Irish domain name. After a lot of research and shortlisting, we settled on ‘Eye & Face Clinic’.
We also created two sub-names, one for each speciality (‘Your Eyes Clinic’ and ‘Your Face Clinic’) and registered individual domains as well. It meant that they could promote the business collectively and individually, depending on the circumstances.
The logo we designed was inspired by the anatomy of the eye with the pupil at the centre of the iris. For effect, we applied a ‘kaleidoscope’ technique, resulting in a simple yet very satisfying graphic. For colour, we opted for a soft green which suited the medical field in which it was going to appear. We also created sub-logos for ‘Your Eyes Clinic’ and ‘Your Face Clinic’, each sharing the same structure but having their own colours.
In the client's own words
The team at Passion provided us with the ultimate personalised approach to our brand identity. They moved us from concept to action and helped us overcome our inertia. We’re delighted with the results and look forward to continue working with them.
Janice Brady & John Doris - Eye & Face Clinic