Eye & Face Clinic
The first challenge was to come up with a new name, which wasnβt as easy as it seems. We wanted something that described what they do, was simple and memorable, and available to register as an Irish domain name. After a lot of research and shortlisting, we settled on βEye & Face Clinicβ.
We also created two sub-names, one for each speciality (βYour Eyes Clinicβ and βYour Face Clinicβ) and registered individual domains as well. It meant that they could promote the business collectively and individually, depending on the circumstances.
The logo we designed was inspired by the anatomy of the eye with the pupil at the centre of the iris. For effect, we applied a βkaleidoscopeβ technique, resulting in a simple yet very satisfying graphic. For colour, we opted for a soft green which suited the medical field in which it was going to appear. We also created sub-logos for βYour Eyes Clinicβ and βYour Face Clinicβ, each sharing the same structure but having their own colours.
In the client's own words
The team at Passion provided us with the ultimate personalised approach to our brand identity. They moved us from concept to action and helped us overcome our inertia. Weβre delighted with the results and look forward to continue working with them.
Janice Brady & John Doris - Eye & Face Clinic