Global Shares

Project overview

Global Shares is an international market-leading software company headquartered in Cork. They provide outsourced employee share plan administration services and highly innovative web based software for a company’s equity administration and financial reporting.

They contacted us a few months ago because they were seeking to refresh their brand to reflect the strength of their market positioning and the depth of their service offering. They were also celebrating 10 years in business, a time of major expansion for the company, and they felt now was a good time to solidify their brand identity and ensure greater consistency across their offices worldwide.

We re-designed all their marketing collateral and stationery items using a new colour palette and font specification to ensure branding consistency across all media applications. We also created a comprehensive style guide that outlined in detail how their brand and logo should be used.

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In the client's own words

We appointed Passion as our design agency in February 2015 to refresh our brand at a time of major expansion for our company. Their brief included the review of our corporate logo, tagline, colour palette, fonts, templates and stationery as well as compiling a Brand Style Guide. They were an immediate fit for our company and we felt in very safe hands thanks to their experience, skill set, advice and branding expertise. Jill, Dan and the team are the ultimate professionals. We consider them an invaluable partner and could not recommend them highly enough.

Aisling Riordan, Marketing Manager - Global Shares

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