Ian Kelly Orthopaedics

Project overview

Ian Kelly is an experienced orthopaedic surgeon based at Whitfield Clinic in Waterford. He specialises in hip and knee replacement as well as foot and ankle surgery. He got in touch with us a few months ago to ask if we’d design a website for him. We were recommended to him by Whitfield Clinic whose website we built in 2013.

Anyway, we really warmed to him when we first met and wanted to help him as best we could. Thankfully, the project went very smoothly, due mainly to his enthusiasm and good nature. He got involved in the process from the get go and gave us lots of really good material. It was a pleasure working with him.

Before we could design his website, we first needed to design his brand identity. Ian wanted something modern and contemporary, but nothing too funky or hipster. While it was important for him to appear current and progressive, he didn’t want to come across as too bold or daring. People look for a safe pair of hands when selecting a consultant, someone confident and experienced, not some renegade maverick.

The logo we designed was clever but not too clever. A typographical solution, it was a play on the letters I and K, his initials. It also doubled as an abstract representation of two people – the doctor and patient. We selected the colours – a combination red, white and black – because they work well together and because they’re not what you traditionally associate with the medical profession.

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In the client's own words

It was a pleasure to work with Passion for Creative and I am delighted with my new website. They listened to my requests, assisted me through every step of the process and gave me clear and sound advice. The result speaks for itself.

Ian Kelly (MCh, FRCSI, FRCS (Tr & Orth) - Ian Kelly Orthopaedics